5 Ways to Thank Your Customers and Make Your Dealership Stand Out

With Thanksgiving around the corner (in the U.S.) many make a special effort to express their gratitude and appreciation to those important in their lives. In your dealership, thanking your customer is one of the most important things you can do. Done right, it can help increase your customers’ loyalty, revenue, and help your business grow.

Here are some key reasons you should start thanking your customers now and continue this practice throughout the year.

It spreads the word

  • 30% of customers share positive reviews via social media.


  • 23% of customers who had a good customer experience told 10+ people.

    (Harvard Business Review)

  • 3 in 5 Americans (59%) would try a new brand or company for a better service experience.

    (American Express Survey 2011)

It benefits you financially

  • It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.

    (White House Office of Consumer Affairs)

  • 7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service.

    (American Express Survey 2011)

  • 86% of consumers are willing to pay up to 25% more for a better customer experience.


It sets you apart

  • By 2020, customer experience will overtake product and price as the key brand differentiator.

    (Walker Info)

  • Loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.

    (Temkin Group)

Ways to Thank Your Customers

Not sure if saying thank you is enough? Read Key Indicators your Customers Love You to determine if your dealership stands out in your customers’ eyes.