Consumers rely on reviews for virtually all of their purchasing decisions, so much so that they won’t even consider working with businesses who have negative (or absent) online reputations.

In fact, 93% of consumers say online reviews impact their purchasing decisions, and businesses can lose as much as 22% of their customers when just one negative article is found by users online. 

Yet, despite this and the fact that most companies understand why reviews are important, only 1 in 5 businesses are considering adding reviews into the marketing mix.

That said, leading dealerships recognize the importance of reviews for all aspects of business, and so the adoption of reputation management is at least trending in the right direction.