Key Indicators your Customers Love You
A single experience can have a defining impact on a customers’ perspective of your dealership – both positive and negative. Sometimes it can be hard to recognize and decode the signals to know how a customer feels after interacting with your store. But customers leave a trail of crumbs that you can follow to determine how engaged they are. It’s important – engaged customers advocate for your brand, and according to a recent study by Rosetta, they spend 60% more per transaction and are more likely to indicate yours is the only brand they would purchase in the future.
Here are key indicators to tell if your customers are engaged and true promoters of your dealership.
If you still aren’t sure whether your customers are engaged with your business it may be time to conduct a customer satisfaction survey. The answers will help you learn the small things that let you go that extra mile, engaging your customers and fostering loyalty. There is no single one-size-fits-all experience for every customer. By learning what could be improved, communicating with your customers, developing trust, and doing what’s best, your customers will engage and reward the effort with loyalty.