Each year SATISFYD collects both customer and employee survey data from more than 1,000 dealers of top equipment manufacturers from across the United States, Canada, and Australia. The respective surveys collect honest, unbiased feedback about dealership sales, service, and parts department performance, from both internal (employee) and external (customer) perspectives. Responses from both sets of surveys are delivered in real time, enabling dealer owners to see areas where their dealership excels as well as areas where their dealership falls short. SATISFYD uses the survey data to calculate a dealer benchmark for each industry for both customer satisfaction and employee engagement.
A Top Dealer Award for exceptional customer experience can be earned by any dealer group that provides exceptional customer experiences across the entire organization, and either meets or exceeds the customer experience benchmark for their industry.
Similarly, dealers who demonstrate an excellent commitment to employee engagement can earn a Top Dealer Award in this category as well. Again, this is based on calculated scores from actual employee survey data.