Top Dealer Award

Each year, SATISFYD collects customer and employee survey data from over 1,000 equipment dealers across the U.S., Canada, and Australia, providing real-time insights into sales, service, and parts performance. This unbiased feedback helps dealers identify strengths and areas for improvement, with benchmark scores for customer satisfaction and employee engagement. Dealers that exceed industry benchmarks in customer experience or employee engagement can earn a Top Dealer Award, recognizing their commitment to excellence based on actual survey data.

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What does it mean to be a Top Dealer?

To be a Top Dealer for Outstanding Employee Engagement, dealerships must demonstrate a consistent effort toward employee growth, and toward actively listening to employee feedback to improving the overall health of their workforce.

How do I become a Top Dealer?

To become a Top Dealer, you must be a SATISFYD partner with at least 50% of your dealer locations participating in a customer feedback solution or employee feedback solution. Qualifying dealers become a Top Dealer by either meeting or exceeding the industry benchmark for either customer satisfaction or employee engagement. Top Dealers are awarded annually.

Benefits of being a Top Dealer?

Trusted Dealer Status

Whether being recognized for employee engagement or customer satisfaction (or both), your brand image elevates to that of an award-winning company with a laser focus on excellent experiences from the inside-out. Winning this award from a trusted, third-party source reinforces your actions and position as an industry leader. Your existing customers will recognize you as an elite and trusted dealer, and you will gain new customers based on your status, reputation and efforts.

A Top Dealer status will also have a major impact on your employee retention and recruiting efforts, as your workforce will gain confidence in your business for focusing on the right things, and building a culture around long-term growth both internally and externally.

Increase Customer Loyalty

Taking feedback seriously can go a long way. By turning both customer and employee feedback into actionable and positive change, you’ll be rewarded with loyal customers who won’t think twice about doing business with you in the future, and with employees who will be motivated to grow within your organization.

Educate and Attract

When you earn a Top Dealer Award your employees will realize that not only does management think they are doing a good job, but so too does their customers and the industry as a whole. They see first-hand the efforts to exceed customer expectations have been worthwhile. This genuine and special recognition increases morale and will continue to motivate staff to stay on top. It will help attract new, high-quality talent that is motivated by focusing on what’s important – employee and customer experiences.

Increase Brand Awareness & Exposure

Being a Top Dealer gives you bragging rights! We will brag on your behalf by listing your dealer group in our Top Dealer Award Directory, and by sharing your status and achievements on our company blog, website, and social media. In addition, we will provide you with our SATISFYD Top Dealer Digital Award Bundle so you can brag too!

SATISFYD Top Dealers Digital Award Bundle

The Top Dealer Digital Award Bundle gives Top Dealers the resources to promote your status to your community and customers. The digital bundle includes website logo, certificate template, banner template, social media graphics, press release and more!