SATISFYD Top Dealer Award

Each year SATISFYD collects both customer and employee survey data from more than 1,000 dealers of top equipment manufacturers from across the United States, Canada, and Australia. The respective surveys collect honest, unbiased feedback about dealership sales, service, and parts department performance, from both internal (employee) and external (customer) perspectives. Responses from both sets of surveys are delivered in real time, enabling dealer owners to see areas where their dealership excels as well as areas where their dealership falls short. SATISFYD uses the survey data to calculate a dealer benchmark for each industry for both customer satisfaction and employee engagement.

A Top Dealer Award for exceptional customer experience can be earned by any dealer group that provides exceptional customer experiences across the entire organization, and either meets or exceeds the customer experience benchmark for their industry.

Similarly, dealers who demonstrate an excellent commitment to employee engagement can earn a Top Dealer Award in this category as well. Again, this is based on calculated scores from actual employee survey data.

What does it mean to be a Top Dealer?

To be a Top Dealer for Outstanding Employee Engagement, dealerships must demonstrate a consistent effort toward employee growth, and toward actively listening to employee feedback to improving the overall health of their workforce.

How do I become a Top Dealer?

To become a Top Dealer, you must be a SATISFYD partner with at least 50% of your dealer locations participating in a customer feedback solution or employee feedback solution. Qualifying dealers become a Top Dealer by either meeting or exceeding the industry benchmark for either customer satisfaction or employee engagement. Top Dealers are awarded annually.

Benefits of being a Top Dealer?

Trusted Dealer Status

Whether being recognized for employee engagement or customer satisfaction (or both), your brand image elevates to that of an award-winning company with a laser focus on excellent experiences from the inside-out. Winning this award from a trusted, third-party source reinforces your actions and position as an industry leader. Your existing customers will recognize you as an elite and trusted dealer, and you will gain new customers based on your status, reputation and efforts.

A Top Dealer status will also have a major impact on your employee retention and recruiting efforts, as your workforce will gain confidence in your business for focusing on the right things, and building a culture around long-term growth both internally and externally.

Increase Customer Loyalty

Taking feedback seriously can go a long way. By turning both customer and employee feedback into actionable and positive change, you’ll be rewarded with loyal customers who won’t think twice about doing business with you in the future, and with employees who will be motivated to grow within your organization.

Educate and Attract

When you earn a Top Dealer Award your employees will realize that not only does management think they are doing a good job, but so too does their customers and the industry as a whole. They see first-hand the efforts to exceed customer expectations have been worthwhile. This genuine and special recognition increases morale and will continue to motivate staff to stay on top. It will help attract new, high-quality talent that is motivated by focusing on what’s important – employee and customer experiences.

Increase Brand Awareness & Exposure

Being a Top Dealer gives you bragging rights! We will brag on your behalf by listing your dealer group in our Top Dealer Award Directory, and by sharing your status and achievements on our company blog, website, and social media. In addition, we will provide you with our SATISFYD Top Dealer Digital Award Bundle so you can brag too!

SATISFYD Top Dealers Digital Award Bundle

The Top Dealer Digital Award Bundle gives Top Dealers the resources to promote your status to your community and customers. The digital bundle includes website logo, certificate template, banner template, social media graphics, press release and more!

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