Utilizing CRM to Enrich your Customer Relationships

Learn how to increase customer loyalty and sales using Customer Relationship Management

Building relationships with customers is key to growing your business. Knowing a customer’s interactions with all departments and locations within your organization, gives you the insight to provide exceptional customer service and increase sales. Join Anne Salemo from Charter Software to explore how Customer Relationship Management (CRM) can improve customer loyalty and drive growth in your business.

Learn the benefits and strategy for implementing a CRM, including:

The 3 key components of CRM
How a CRM provides customer support and account management teams with a 360o view to improve the customer experience
The 3 phases to a successful CRM implementation
How marketing and sales automation helps your customers and your dealership
How utilizing your CRM correctly increases customer retention