AUSTIN, Texas – January 14, 2020 – SATISFYD, a global leader in customer and employee excellence in the heavy equipment industries, today introduced its third customer relationship management program, called SATISFYD Reviews. This new platform will help companies engage their customers through a structured review collection and response program. As part of the program, SATISFYD will manage the multi-channel promotion of positive reviews in order to elevate and enhance a company’s online reputation.
“Online reviews are today’s word-of-mouth, and in fact are trusted by buyers just as much as recommendations from personal friends,” said Ryan Condon, founder and CEO of SATISFYD. “Therefore, it’s important for companies to be keenly attuned to what their customers are saying online, both to be able ensure that customers are fully satisfied with products and services and to use positive reviews as a promotional tool.”
The SATISFYD Reviews platform provides a turnkey solution for companies seeking to better engage with their customers and enhance their online reputation. SATISFYD designs and distributes post-purchase surveys in a variety of formats tailored to the customer, including printed cards and signage at point of sale, emails, website, direct mail and SMS messaging. SATISFYD then manages the data collection and provides customers with a robust dashboard where they can review and sort the collected data by personalized metrics such as date, location or type of purchase. SATISFYD also will alert the customer service team if a negative review is submitted, providing the opportunity to resolve issues immediately. Even more, SATISFYD creates a promotions conduit where positive reviews are broadcast via website, direct outreach such as newsletters and social media channels.
“Establishing and managing a robust review collection, response and promotions program can take an enormous amount of internal marketing, sales and IT resources,” noted Mr. Condon. “SATISFYD has over 20 years of experience in cultivating communications between companies and customers, with deep expertise in survey design and data management. We provide a one-stop shop for our customers who are seeking to develop this important system.”
SATISFYD Reviews complements SATISFYD’s Voice of the Customer and Voice of the Employee platforms, which power confidential, comprehensive and responsive mechanisms that measure customer and employee satisfaction and empowers dealers to identify areas that will support their commitment to excellence in the field.
SATISFYD is an expert in customer and employee experience processes in the heavy equipment industry. Over one thousand equipment dealers use SATISFYD’s solutions to help recognize, respond to and resolve issues identified by their customers, thus enabling them to improve customer satisfaction, retention and overall revenue.