Strategic Feedback Announces 2009 Dealers of the Year for Parts & Service Customer Satisfaction

Strategic Feedback Announces 2009 Dealers of the Year for Parts & Service Customer Satisfaction

Strategic Feedback has named Dexter Implement Co., located in Dexter, MO, the No. 1 Service Dealer and Looney Implement Co., based in Hughes, AR, the No. 1 Parts Dealer of the Year for 2009. The two companies’ parts and service departments achieved the highest overall ratings among nearly 1,000 construction and agricultural dealerships, based on their customers’ willingness to recommend their dealership to others. Results are gathered through Strategic Feedback’s SatisfYd ® program and survey process.

Kristin Rockwood, director of sales for Strategic Feedback, presented crystal awards to Dexter Implement Co and Looney Implement Co and also recognized the next top 10 performing dealers in 2009 with Plaques of Excellence. Service Dept. winners included Arends Brothers LLC, Melvin, IL; RDO Equipment Co., Poway, CA; General Equipment, McMinnville, TN; Nortrax, Inc., Vandalia, OH; and Flint Equipment, Albany, GA.

Parts Dept. winners included Bentz Equipment, Belle Fourche, SD; Nortrax, Inc., West Melbourne, FL; Flint Equipment, Tallahassee, FL; Cross Brothers Implement, New Holland, IL and Nortrax Inc., Orlando, FL.

“In the highly competitive environment of today’s marketplace, a business cannot thrive or survive by guessing what its customers need and expect,” said Rockwood. “These dealerships know what it takes to keep customers happy, and have done an outstanding job of utilizing the
SatisfYd® program to its full potential.”

For more than 11 years, Strategic Feedback, Inc. has been helping dealers throughout the United States and Canada understand their customers’ feedback through the effortless approach of the SatisfYd Program and survey process. The 100 percent automated random survey process insures customers get an opportunity to provide valuable feedback.

About Strategic Feedback
Strategic Feedback helps businesses recognize, react and resolve issues identified by their customers, thus empowering them to improve customer satisfaction and increase customer retention. More than 1,000 construction equipment and agricultural dealers benefit from the company’s SatisfYd Program®.