Peter Leech Satisfyd

Peter Leech

Western Europe Ambassador

Peter’s long career with one major international Agricultural Engineering corporation (John Deere) has given him considerable experience in how the product support business works in the pursuit of customer satisfaction. Peter has many achievements and has played a significant role in the success of that company in the UK and W Europe.

These achievements include the development of a dealer standards program with a measurement and reward systems which has motivated and funded the dealer network to develop its product support capabilities and help change attitudes.
Peter has been instrumental in persuading the company to adopt the Customer Satisfaction processes introduced in the USA across Europe starting with the UK. This was achieved through pilot studies in the UK with positive measurable results. Peter has helped develop the program to a point where the system now provides detailed metrics on every aspect of satisfaction and loyalty. In addition, Peter adopted a real-time worldwide system for customer comment follow up and reporting which is now used throughout Europe.

In the people related area, Peter has two particular achievements these being the recruitment programme from work placement students (interns) through to junior management level, in effect a career path which Peter has evolved and developed along with leading Universities, this later developed into the European wide Management Trainee Programme. Peter also developed and instigated the Ag Tech apprentice training programme for dealers which has been enormously successful and recognized with a National Training Award. Most recently Peter has developed and introduced a very complex and comprehensive set of programs for dealers to market their service business and provide guaranteed customer satisfaction.

  • IAgrE (Institution of Agricultural Engineers) is the professional society for Land-Based Engineers in the UK and overseas, Peter has been a career-long member and has served on various committees culminating in being elected as President for a 2 year term 2010 to 2012, as a past president he remains active and serves on both Council and Executive. Peter now has the grade of Honorary Fellow. He was awarded the IAgrE Award of Merit in 2005 and Honorary Fellowship in 2013. Through IAgrE Peter also holds Incorporated Engineer status with the Engineering Council (UK).
  • AEA (Agricultural Engineers Association) – As chairman of the AEA Training & Education Committee 2004 – 2010 he led the development of an industry-wide Technician Accreditation Programme (LTA) to provide motivation, and retention of top-class technicians within the land-based industries. This has been a major achievement as it is the first time that industry including all the associations, institutions and 15 manufacturers have worked together to a common aim.

Following 42 years with John Deere Ltd and Deere & Co, Peter set up a consultancy business supporting the land-based industry with projects related to his experience within Training, Customer Satisfaction, and Product Support. During his first year of consulting Peter has worked on projects with clients such as the AEA, AGCO (Massey Ferguson), Lifetime Training & Classic Tractor.

1962 – 1968 Lincolnshire County School, Ruskington, Sleaford, Lincs
1968 – 1969 Norfolk Polytechnic, Kings Lynn, Norfolk
1969 – 1971 Lincolnshire College of Agriculture, Caythorpe, Grantham, Lincs

G C E O Levels in Mathematics, Geography, and English language, English Literature, General Science, Physics, Technical Drawing, and Metalwork.
HND Mechanical Engineering
City & Guilds Full Tech Certificate in Agricultural Engineering (260 – 261)
Peter is married to Rosemary and they have two children, Edward 25 and Alice 22.