About Us

Making Customer and Employee Experience your Competitive Advantage since 1998

For nearly 30 years, SATISFYD has helped equipment dealers turn customer and employee feedback into insights that drive better decisions, stronger relationships, and better business results.

Founded in 1998, we’re still founder-led and focused exclusively on the equipment industry. That focus has given us something few companies can replicate: decades of experience, data, and relationships within the dealer channel.

Black and White Heavy Equipment Dealership

Built for Equipment Dealers

Built for Equipment Dealers

SATISFYD isn’t a general-purpose survey platform adapted for equipment dealers. Our solutions, survey instruments, benchmarks, and insights are built specifically around the way equipment dealerships operate.

We help dealer organizations understand their customers and employees, identify opportunities and risks, and take action where it matters most.

More Than Feedback

More Than Feedback

Collecting feedback is only the beginning.

SATISFYD helps dealers understand what is happening, why it matters, and what to do next. By bringing customer and employee feedback together with industry benchmarks and years of dealer data, we help turn individual responses into a clearer picture of dealership performance.

The result is intelligence dealers can use to improve experiences, strengthen relationships, and make more informed business decisions.

 

Signal_Social_1x1_Clean
Revenue Report on Computer

Data With Depth

Data With Depth

Our biggest advantage is the depth of data behind the insights.

Because SATISFYD has worked with equipment dealers for decades, we can look beyond an individual survey response or score. We can identify patterns, compare performance, and put dealership feedback into the context of what we’ve seen across the industry.

That depth also allows us to connect experience data to business outcomes, including our Revenue Signal research showing how customer experience can impact future revenue.

What Our Clients Are Saying

left-quote Created with Sketch.

SATISFYD is passionate about what they do. That passion shows up in the work, making it an easy choice for us.

Adam Berry

Adam Berry

COO, Berry Companies
left-quote Created with Sketch.

From our first demo to signing on our 62nd store, SATISFYD has shown professionalism, ability, and dedication.

Rob Durham

Rob Durham

VP of Human Resources and Marketing, Lakeside International Trucks
left-quote Created with Sketch.

Boosted market share by 60% between 2020 and 2023 by actively listening to customer feedback and taking action accordingly.

Doug Tibben

Doug Tibben

President, Pattison Agriculture
Ryan Condon Profile Picture

Ryan Condon

CEO and Founder

Emilie Spalla Headshot

Emilie Spalla

Vice President

Make Your Customer & Employee Experience Your Competitive Advantage

SATISFYD has been the leading customer and employee experience software provider for machinery dealerships and manufacturers since 1998, making it easy to listen to feedback, act on it, and grow your business.

Schedule a Personalized Demo