Expanding dealer owner groups should ensure they address employees and customers as a key part of their acquisition/growth strategy.

Dave Kanicki, farm-equipment.com, wrote a great article that goes into detail about the process and highlights on how a lack of communication can lead to negative perceptions of the dealership.

But how do you create a successful strategy for communication? Your approach should focus on including customers and employees in discussions on long term direction and answering the “what’s in it for me” question.

To learn more about crafting a meaningful approach to change for customers and employees, click here.